假如营销商品的详细说明是要和营销信一块送至潜在顾客手中的话,那营销信中就不必仔细介绍商品的功用。此时,营销信的主要为了引起潜在顾客的兴趣和购买欲望,因此要写得简短且有吸引力。下面就是一封宣传商品物美价廉的营销信,请大伙领会一下。
Dear Customer
More people are now saving their time and efforts by preparing meals the modern way - the microwave cooking way.
No longer do you need to wait hours for food to be prepared. Microwave cooking is quick, clean and inexpensive. What you need to do is just to press the switch, and then this new cooker will permit you to serve mouth-watering meals in no time at all.
Read the enclosed brochure and learn why more and more people are rushing for microwave ovens. During the month of July we are ready to offer you Golden Star microwave ovens at a 10% saving on the regular price.
Take a moment to fill in the enclosed order form and we are sure to deliver the goods you need promptly1.
We hope to do business with you soon!
Truly yours